Styling & Visual Merchandising
Today’s post is dedicated to yet another Parsons x Teen Vogue aassigment. The focus on this one is visual merchandising and the science behind making it visually appealing for customers to shop in ‘your store.’
I had the opportunity to work as a Visual Merchandiser at Old Navy for a few months earlier this year – It was a totally new experience for me, but was one that has since stuck with my interests. There’s just something about styling that makes me happy. Though I don’t rock H&M often, every time I walk in there, I’m always impressed with how they style their merchandise. It’s why I decided to go into their store and highlight what they do to offer a better shopping experience for their customers.
This location is in Manhattan, New York. It’s a newer location – and the vibe of it rules.
As far as the actual store design goes: let’s face it, there’s just something about a white, crisp, store. Add mirrors to that, and you’d have an ‘infinite feeling’ experience while the chandeliers only add to the ‘runway-meets-streetstyle’ atmosphere. The store totally feels open and ready to take you on a fashion closet ride.
One thing that I found interesting was the placement of the sales item; they were placed where customers walked to most – the escalators and the fitting rooms. Speaking on the actual placement of the non-sale garments: I immediately noticed that they were properly styled. Dresses would be next to coats while tops and bottoms were together in color coordination. It’s an eye appealing set-up.
I still have a huge interest in Visual Styling & Merchandising, so this is definitely a field I plan to continue to expand my knowledge and experience. Especially since I plan to open up my own store – these are skills I will be using for years to come.
Thank you so much for stopping by,
Sending my love! Forever & always. ❤